About Us

We’re a team of insight-driven creative thinkers who know when to stop conceptualising and get practical; problem solvers who gets to the heart of a challenge and deliver objective-driven solutions. But above all, passionate believers in the power of truly great brand storytelling to engage an audience and deliver value.

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    Jeff Meyer

    Jeff Meyer co-founded Twisted Pear in 2021. Jeff is a highly experienced editor, journalist and content strategist who is passionate about SEO. His content strategies have grown B2C websites to reach the global number-one position in their industry and helped B2B brands grow both their traffic and inbound leads. He also has experience producing award-winning podcasts and video on budgets ranging from a shoestring to six figures.

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    Craig Stewart

    Craig Stewart is a writer, SEO consultant, and content strategist with more than 20 years of experience across journalism, digital publishing, and B2B marketing. He began his career in national magazines and international websites, including a stint as editor of Creative Bloq, the world's largest creative industry website, before moving into SEO and audience growth for major UK brands.

We work with a network of talented content specialists with expertise in a variety of niches, including:

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    Andrea Ball

    Andrea Ball is a writer and sub-editor with 25+ years’ experience creating content for magazines, newspapers and websites.

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    Rebecca Hallett

    Rebecca Hallett is a UK-based writer and comms manager with experience in areas including travel, sustainability and business.

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    Tom May

    Tom May is a freelance writer and editor with more than 30 years’ experience, specialising in art, design, tech, and photography.

We strongly believe in content being a force for good. Change starts with us, from the way we work through to the stories we tell.

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Diversity both sides of the screen

Representation matters and requires a conscientious shift. Inclusion is at the heart of our content, so that we can tell stories that represent people, sometimes for the first time.

Diverse content starts with diverse content creators. This starts from the top down with our senior leadership team. We prioritise collaborations with underrepresented creators.

We are constantly working to exclude unconscious bias and strive to use inclusive language.