Measurement & Reporting
Visibility without measurement is guesswork. We define the right KPIs for organic and AI search, connect content activity to pipeline, and build reporting that reflects how your investment actually drives revenue.
What we assess and build:
KPI frameworks aligned to organic and AI search goals
Google Search Console and GA4 configuration and interpretation
Data Studio dashboards pulling from your existing data pipelines
Attribution models connecting content activity to pipeline and revenue
Measurement gap analysis for sites where SEO has been done but never properly tracked
How we work:
We start by understanding what you're currently measuring and what's missing. For some clients that means a standalone measurement audit and framework. For others it means embedding reporting into an ongoing content strategy or production retainer. A few arrive having had SEO work done with no visibility into whether it performed.
We use Google Search Console, GA4, and Data Studio as our core stack. Because Data Studio connects to most standard data pipelines, we can work within your existing tools rather than asking you to adopt new ones.
If you're investing in content and SEO, you should know whether it's working.