Case study · Insurtech · SEO & Content Strategy
How we grew an insurtech startup's organic traffic by 2,400% in one year
YuLife · UK, US & South Africa · Organic Search & Content Marketing
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2,400%
Organic traffic growth
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£10M
Pipeline revenue influenced
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#1
Google ranking for 8 competitive terms
The problem
A startup invisible to new audiences – and paying heavily for it
87% of YuLife’s search traffic came from branded terms – reaching nobody new
53% bounce rate – YuLife’s content wasn't engaging or converting
41% of all traffic was paid – expensive, unsustainable, and not bringing in high-intent users
31 monthly views per article on YuLife’s blog pages – virtually no organic reach
Our approach
SEO-led content built to compound and convert
Targeted high-intent, non-branded keywords like 'group insurance' and 'employee benefits insurance'
Journalist-quality blog content, FAQs and educational articles published at consistent volume
Meticulous internal linking architecture and on-page SEO throughout
Competitor gap analysis to identify and capture YuLife’s underserved search territory
Multi-channel amplification via email, social and CRM to build authority and backlinks
The results
From near-zero visibility to market dominance in 12 months
Organic monthly sessions
4,000 → 100,000 in one year — with growth continuing into 2024
Traffic mix: before vs after
Organic share grew from 27% to the majority of all traffic
Branded vs non-branded search
Shifted from preaching to existing customers to reaching new buyers
Revenue impact
£10M
in pipeline revenue attributed to organic traffic growth
£2M
Converted revenue
↓ PPC spend
Paid dependency reduced
#1 for 8 terms
Top Google rankings achieved
An award-winning, journalist-led content strategy, built to last.